When Jaguar recently unveiled its new brand identity, the design world had… thoughts. Some applauded its sleek, minimalist approach, while others lamented the loss of personality in the name of modernity.
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The relationship between artificial intelligence and industrial design represents one of the most fascinating technological dialogues of our time.
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I know what you’re going to say, a design company talking about why designers are so great, this surely can’t be biased! Well buckle up and let’s find out if they really are.To start this off I feel we need to go back to what makes someone a designer, we can state the obvious in that someone needs to be creative, innovative, practical, and an outside the box thinker.
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